Fame and celebrity is one of those things that really has no formula of how you can get there. It used to be something that was reserved for the rich and those that were in the entertainment business. You might find photographers outside watching people enter for a party during the Toronto International Film Festival but wouldn't find them at a farm in Kansas. But now with reality shows and sites like Youtube it seems that anyone has the potential to get fame and celebrity.
Fame starts by being interesting in some way. People have always wanted to know about the people who make glamorous movies and those who have the money to buy anything because it is a life that they will likely never know. But now you can be known for one aspect of your life that the world finds fascinating. You might find one day that an average person who works at a grocery store is famous thanks to a show like America's Got Talent. Or that they have made a name for themselves by creating their own show on Youtube. Much like onemorerep.ca did to boost his advertising and brand in the London area.
There seems to be two aspects of fame: what you do in your "on screen" life and what you do in private. For the average person, it is what they are able to do when they are in front of the cameras that people tend to gravitate towards. If someone turns out to be an amazing jazz singer than they may get that fifteen minutes of fame. With celebrities that are always in the spotlight, people want to see and know about what they are doing when the cameras are off.
The nature of fame and celebrity is that it keeps people talking. Whether people want to say that they were able to meet someone famous while outside of a concert or want to dress like someone they see in the movies, it's about selling a product and advertising. You will find that this is one of the main reasons that people pay the big bucks to have celebrities endorse their products. Now every time someone is talking about that car, makeup or salon and spa, they will associate it with the face of someone who is already famous. That generates more marketing for the product.
Fame and celebrity used to be something that you would have to work for years to get. Now one story can grow into a whole career in the entertainment industry in the matter on months. You just have to make sure that it is the right story.